Fashionable History: John Rawlings

John Rawlings was one of the most prolific fashion photographers of the Mid-Century. In a career spanning from the 1930's through the 1960's he shot over 200 covers for Vogue and Glamour. He experimented with light, color, and shadow much like his contemporaries at the time (Horst P. Horst, Irving Penn, and Hoyningen-Heune) but unlike them, he brought a truly American sensibility to his photos. This became one of the smartest moves Conde-Nast would make helping define the American look in fashion over several decades. 

These are some of my favorites. It was really hard to choose!